One thing that can severely impact your business is the amount and quality of feedback it receives. Before a person does business with a company, it’s extremely likely that they’ll do their research and look at prior feedback. If the feedback is negative, they tend to stay away. Don’t let one person’s negative experience tarnish the reputation of your company. Here are some tips for your business to restore its reputation.

Despite some negative traits, social networks are a great tool for building a positive reputation, and they should be used as such. Your Facebook and Twitter accounts should be checked daily, or more often than that if possible. Respond to all inquiries from customers, regardless of whether they’re good or bad comments.

By only answering the praise, you’re looking like you don’t step up and admit your mistakes. But if you’re responding to everything, you’re letting potential customers know that you not only embrace criticism, you welcome it. It also reassures them that, should they have any problems, their issue will be taken handled.

Your employees can help out your company’s reputation, as well. Company culture should be changed up, especially these days, to accommodate the needs of employees. By implementing employee-friendly policies and making your workplace a better place to work, you increase your chances of creating a positive buzz for you company. Just look at what it has done for many of the Silicon Valley giants, for example.

One such way is by implementing a Bring Your Own Devicepolicy. BYOD policies will not only relieve the company from buying company cell phones, but they allow employees to be much happier by allowing them to use their own phone. Sure, you’ll have to use remote managing software to secure your company data, but that’s a small price to pay for keeping employees happy.

And remember — happy employees are productive employees! They’ll go out of their way to talk to their friends and family about where they work and how awesome it is. They may even provide their own reviews of the company on different sites.

There’s nothing more that a customer likes than feeling like they matterto a large business. You should set up an automated system to follow up with customers. Ask for feedback on their most recent transaction.

Make sure to invite them to leave feedback not only on the item they bought, but for the company itself. Never offer rewards for feedback. These customers will often be so shocked that you remembered their transaction and followed up with them that they’ll likely spread the word about your unique and amazing customer service.

The cheapest and easiest way to stay in the know about who’s talking about you or your company on the Internet is by setting up an alert system. These alert systems will send you a daily email letting you know when and how someone has mentioned your company. They generally take only a few seconds to set up and may cost a bit of money, but it’s a small price to pay for the amount of information it provides.

For every piece of positive feedback you get, make a note of it. The next time you update your site, make sure to somehow include the feedback for the company on the site. It could be in the form of a feedback page, or you could set it to constantly scroll along the bottom of pages like a ticker.

The worst thing about Wikipedia is that anyone can edit it. With that in mind, a Wikipedia page should be created for your company and constantly monitored. You’re technically not allowed to edit your own Wikipedia page, but if there are any factual inaccuracies, you should ask the community or Wikipedia itself on how you should go about correcting the errors.

Starting a blog for your websiteshould be one of the first things you do. It’ll allow people to view your company as more than just a faceless business and allow them to view your take on current events or keep them up to date on what your company is working on. Make sure to respond to all comments on the blog. This will allow people to feel like they understand your business on a more personal level.

It’s not an overnight thing, but once a certain reputation is established, it’s hard to change it around. Think of some large companies and think about their reputations. How long did it take for them to earn it, and have they managed to keep it up? How do you currently manage the reputation of your business?